Wood Wood was founded in Copenhagen in 2002. Co-founders, Karl-Oskar Olsen and Brian SS Jensen, continue to direct Wood Wood.
Wood Wood is a sub-culture fashion label, which evolved around graffiti and ’90s street culture. Since the beginning, the collections have reflected an influence from sports, art, music and various eras of youth culture. Wood Wood balances expression and function, and it best describes as contemporary streetwear combined with a strong sports component.
The Wood Wood collections have evolved into tailored and sophisticated expressions while keeping their playful graphic profile that often revolves around juxtapositions and iconography.