Whyred is a Stockholm-based fashion brand. They channel their love for the classics through their designs, but always with an edge. Because they love independent, impeccable style.

They produce garments that will live longer, in both quality and aesthetics. That’s also the most effective way to run a sustainable company - something they take seriously. 

Ninety percent of their collections is produced in Portugal: They keep good control of their supply chain, in order to make sure their partners uphold the standard of working conditions they expect, while working to be as environmentally friendly as possible.